I used to tell people I'm not a vlogger. Hell, I made multiple videos titled "I'm Not a Vlogger, I'm a Travel Host". But here's the deal, nowadays, they're the same thing. I wanted the show to be all about the location and me just a talking head but I couldn't figure out why people weren't watching. So I stopped, took a break and did a lot of research about consumers and social media. Here's my big takeaway: people don't want to just join for the destination, they want to be a part of the journey.
